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About Us

The idea of selling African products in the United States was pioneered by our founder, Jaime Debbah over 35 years ago. On one of his trips to Tanzania, he bought some art pieces and sold them in his store in New York City. Subsequent trips to Africa were made, and a love for African products was born. Jaime was amazed by the beauty and elegance of African art and amazing benefits of using African Shea Butter. He also discovered that many African Americans were not able to enjoy their culture.

At the same time, many of the people who produced the art were extremely poor. Therefore, he decided to import African art in the US and distribute to various retailers. From there a foundation of Back to Africa Imports was born.

Through the years, we have traveled to all parts of Africa to bring you the greatest collection of African arts and African inspired merchandise in the world. That great love and passion for African products was transferred to the next generation. Since then our selection of unique African inspired merchandise was expanded to include arts, Shea Butter, clothing, jewelry, fragrance oils, incenses and burners, body care products and shadow boxes.

Our business model is based on offering our customers the largest selection, best quality and best value in African and Ethnic products. That is why many of our customers have being buying from us for many years. We offer items that have been tested in the marketplace and sells well all year long. Our products are checked several times before you receive them so you'll only receive top grade high quality merchandise.